Sports Industry Development Centre (SIDC)
Sialkot has been the leading player in the world football market over the past many years. However, this crucial advantage has come under serious threat due to the emergence of mechanized ball technology, which is capturing the export market quickly. To proactively handle this and such other issues in the future, the Sialkot Chamber joined hands with SMEDA to set up the project of Sports Industry Development Centre, with cost of Rs. 272 (M). Adoption to the new technology will enable Sialkot to maintain its prominent position in the football exports. Funding for the project is being provided by the Federal Government.