Trade delegations are an important promotional tool for the implementation of export strategy and the achievement of the objectives like maximization of exports and market shares, promotion of new & medium to small size exporters, increasing geographical spread in developed countries, etc. The Sialkot Chamber of Commerce & Industry in collaboration with Trade Development Authority of Pakistan tries to send its trade delegations to penetrate existing markets and explore new ones to enhance exports from Pakistan.
Keeping in view the potential markets in view, SCCI submitted its plan to TDAP for trade delegations to United Kingdom, South Korea & Japan, Australia, and Brazil, Argentina & Chile which were approved. The Sialkot Chamber invited applications from the members through its fortnightly bulletin. The Departmental Committee on Trade Delegations made selection of applicant delegates under set criteria and concerted deliberations.